Customer Spotlight: How TLX Logistics Transformed Outbound with SuperSend

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Scaling Outbound the Smart Way

Outbound in logistics has always been about relationships. For decades, most prospecting relied on cold calls and manual follow-up emails. Ben Kowalski, CTO at TLX Logistics, saw his team spending countless hours writing repetitive messages, struggling with deliverability, and losing valuable selling time to administrative tasks.

SuperSend changed that. Instead of three salespeople manually managing inboxes and drafting outreach, Ben was able to build automated, personalized campaigns that spoke directly to prospects’ needs.

“We used to have three people spending six hours a day just writing emails,” Ben explained. “Now, I spend maybe eight hours a month and we’re getting 2–3x the replies we used to.”

The Personalization Challenge

Logistics outreach isn’t one-size-fits-all. A message to a pipe manufacturer in East Texas needs to feel very different from a note to a retailer on the West Coast. Tools like HubSpot sequences often fell short, making emails feel generic and automated.

With SuperSend, Ben leveraged liquid syntax and flexible variables to dynamically personalize campaigns. Messages could reference equipment types, delivery locations, even weather events impacting shipments. This level of personalization at scale simply wasn’t possible before.

“With SuperSend, I can send very specific emails at scale—relevant enough to start real conversations, not just automated spam,” Ben said.

Deliverability and Trust

For TLX, email deliverability wasn’t just about sending volume—it was about credibility. Other platforms sent emails from domains that didn’t look real, eroding trust with prospects.

SuperSend’s approach gave TLX control over infrastructure, domains, and warm-up, ensuring emails landed in inboxes and prospects could verify the sender. That peace of mind protected TLX’s reputation and avoided the nightmare of domain blacklisting.

Real Impact: 3X Replies, Happier Reps

By shifting the grunt work of email to SuperSend, TLX freed its sales reps to focus on what they do best: building relationships on the phone. The results speak for themselves:

• 2–3x more replies compared to HubSpot sequences
• Hours of manual work reduced to a fraction of the time
• Sales reps spending more time on conversations, less on admin
• Improved customer relationships through faster, more relevant outreach

Beyond Outbound: Carrier Sourcing Made Easy

SuperSend also unlocked new efficiency in carrier sourcing. For a recent 18-month logistics project, Ben used SuperSend to pre-qualify 900 carriers in days, something that would have taken weeks of manual calls.

The result? Faster turnaround for customers, stronger relationships with carriers, and reusable lists of qualified partners for future projects.

Why TLX Recommends SuperSend

When asked what surprised him most, Ben didn’t just mention the technology—he pointed to the partnership.

“The ability to work directly with your team, learn from your experience, and get hands-on support is incredibly valuable. You’re constantly improving the product every week,” he said.

And when asked to sum up SuperSend in one sentence?
“Do more in less time.”

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